Cashing in like Kylie – 3 More Lessons in Personal Branding

Cashing in like Kylie – 3 More Lessons in Personal Branding

*Image is still from Kylie's Office Tour Video  

Ok folks - its time for another lesson in personal branding, and its coming from Billionaire #BossBabe Kylie Jenner. I peruse the internet daily...yes its my job, but even more than that, I like it. Its a millennial thing, I get it. So, as I was scrolling through TikTok - part of my nightly routine - I saw someone post a little snippet of Kylie Jenner going in to wake up her daughter Stormi. When she entered the room, she happened to casually sing a little ditty "rise and shine." Totally made up. Totally spontaneous. 

Well, as per usj...the internet was all over it. Memes popped up all over the place! People were doing remixes, they were sharing it on TikTok (how I found it), and Arianna Grande even shot Kylie a message asking if she could sample it. 

Kylie, being the business woman she is, said YES to ALL the things! Yes to the sampling, yes to the viral memes, and yes to owning the fact that a casual 3 word phrase is now a part of her personal brand. Oh! But I am not done. She quickly got her design team on it and now has Rise and Shine Hoodies on

Can we say #bossmoves? So, let's get to some tangibles we can learn from this.

Lesson 1: CEO's Recognize Opportunity

And this what a CEO does. They see opportunity for the business and the brand to expand, and they ride the wave. They cash in. They monetize that which is available to monetize RIGHT NOW!

Conversely, I have seen lots of celebrities in the same viral position who have NOT been quick to understand how virality and cashflow work.

In today's digital world, your ability to see the path to profit matters! Further, its not just seeing it, its monetizing it. So...for you reading this, take notes my friends! This is how its done. 

Lesson 2: CEOS's Take Action FAST!

This is a simple conversation of arbratge. Who knows what the true lifespan of the memes would be. Not the point, #TeamKylie is taking full advantage and controlling the narrative. And they did it FAST! SHE is now in control, not the internet.

Lesson 3: CEO's Have the Right People in Play

To be fair, who knows whos idea it was to monetize this whole sitch. If it wasn't Kylie herself, well she has some stellar people on her team - they know the brand and they have vision. Well done!

It could be time for you to stop sitting on the sidelines and start warming up to get in the game! Because time is ticking, and you're likely leaving lots of money on the table.

If we need to have a conversation to get you going in the right direction - you know how to find me! 

*photo taken from and linked back to

Social Sidenotes Episode 7: 15 Reasons Why Your Business isn’t Making Consistent Cashflow


Did you know that there are over 27 million people starting businesses in America. this is a record high! Never has there ever been this many people starting businesses and jumping into the wonderful world of entrepreneurship

And it is wonderful don’t get me wrong - and there are so many amazing reasons to start a business now.

I can list the benefits - we all know ‘em, the financial freedom, the be your own boss, the purpose driven call to create.

I love it all - but lets be honest the truth of the matter, the majority of these businesses won’t see themselves past the first 12 months.

And we all know the stats.

Entrepreneurship in the 21st century is very low barrier to entry - which is terrific! For this reason, I recommend that everyone - doesn’t matter if you love your corporate 9-5 gig or not, everyone should have something side hustle-is…

But let me actually get to the topic at hand…if you are beyond side hustle stage and you are wanting to be full fledged, full time in your business, and you have tried it but its not really bringing in all of the cash flow that expected i want take a look at that.

I’m going to give you 15 reasons why your business may not be getting to the consistent cash flow and some tips on how to fix it.

But first, I want to invite you to a something super cool that I am participating in. The Success Shortcuts Summit!

This is so relevant to this conversation because inside of this free summit you are going to hear from not just me but we are talking … dozens of successful entrepreneurs - Les brown one of the worlds top motivational speakers, Michael Gerber the worlds #1 small businesses guru, nest selling author Daven Michaels, John Lee Dumas, host of entrepreneur on fire one of the worlds top entrepreneur podcasts, etc.

And of course yours truly. We are literally giving you all of the goods in this thing…making money, keeping money, mindset, sales trainings, success shortcuts! CLICK HERE to sign up! because it starts October 14

Ok…now back to the topic at hand. Reasons why your business may not be bringing in the big bucks!

I’ve worked with hundreds of clients at this point, and over 10,000 people have taken my online courses and trainings so…I’ve seen a lot!

When someone comes to me with a cash flow problem in their business its likely going to be one of these things. These are in no particular order:

  1. Your positioning is off.
  2. You’ve spent a lot of time perfecting the product, but not the sales and marketing strategy.
  3. You are showing up as a catchall, a jack-of-all-trades, but master of none.
  4. You are doing the most!
  5. You don’t take your business seriously.
  6. You’re content is not good.
  7. You aren’t giving enough value up front.
  8. You don’t have a true path to profit.
  9. Too focused on sales, not enough focus on relationship building
  10. You are underestimating the process
  11. You’re letting your doubts get the best of you
  12. You are in the wrong environment
  13. You don’t have a good relationship with money
  14. You are worried about the wrong thing.
  15. Not investing in the right things.

I dive into each of these in this episode - do you get lots of nuggets here! Take a listen, and shoot me an email to let know where you are needing the most help!

Social Sidenotes Episode 6: Live Life on Brand!

Live your life on brand, always and unapologetically!

Sometimes you just forget. Seriously. You forget to make choices that are on brand - because it seems inconvenient, because you don't want to offend anyone, because... you slip back in to old habits, or some combination of all of the above.

I recently took a trip to Las Vegas - and I experienced something that many of us do from  time to time. I simply forgot myself! I forgot that I could shift. I forgot to stand in my power. I forgot to make a new choice. 

In this podcast, I am sharing all of that with you and what I had to do to shake it off and shift.

Happy Listening!

When was the Last Time You Let Your Heart Decide?

If you haven't seen the LIVE action version of Aladdin - go see it! Soooo worth it! 
When I heard they were working on the project I was concerned about who would play Genie - because we all know how iconic Robin Williams was in that role, but Will Smith KILLED IT!!!

If there is anyone who could play that role, pay homage to RW and breathe new life into it, its him! He really does make the movie (IMO). But, this show isn't about Genie. Its about a one lyric that has plagued be since I was 10 years old. 

When was the last time you let your heart decide?

So much of what I do has to start from the heart. But it wasn't always this way. I tried to shove my own desires and my own dreams under the rug for so long. I used to think it was because they sounded ridiculous, or unrealistic. I also told myself I didn't how to make them happen. But truth be told, they were all excuses to not follow the truth that lived inside of my heart for so very long. 

In this episode, I talk about my own journey, how I moved into a space of trust and how I am encouraging you to do the same. Take a listen, then drop me a line letting me know what you think!

One of these Courses May Be for You!


Because today I am celebrating some of my clients for their course creation accomplishment!

Whooo hoooo!

On May 17th, I launched the Course Creator's Clinic! It was 5 days of digital course creation to help coaches, consultants, entrepreneurs, influencers and industry professionals to create their very own course. 

See, here is what I know. Courses are the wave of the future. This is how people learn! People don't want to go back to school for years just to learn from professors who are book smart about a subject. NO! They want to learn from people who are actually doing the dang thang!

All of the women I am highlighting below have taken their past experiences, education, training. They have used their past hurts and hurdles to create wonderful containers that serve the world!

Whether you are a career woman or an entrepreneur, a mom-to-be or a divorcee, I have some amazing resources to share with you thanks to these wonderful course creators.  

Below you will read all about them and their newly minted courses - hot off the press, ready for registration. If you are struggling with any of the areas, I HIGHLY recommend you sign up for these. I walked them through the entire course creation process, so I know the labor of love it took to launch this into the world. I also know that their curriculum is rock solid and designed to get you RESULTS! None of that fluffy stuff.

Ria Hirsch, Founder of HopeForge

Are-you feeling like your career is at a dead-end? Like you have no direction? Maybe you have tried all of the "logical" steps, but something is still not connecting. Are you looping the same feelings job after job, and you don't know how to change things. In this course, you will learn how to create, understand, and use your life/work stories to direct their careers in the way most meaningful to YOU. Storytelling has the power to change lives and minds, and students who take this course will leave it with a toolkit that they can use in all aspects of their life, not just their career. This course is research-based and uses the science of storytelling, self-understanding, and positive thinking. GET MORE INFO HERE

Angel Knows, Sovereign Storyteller & Book Writing Coach

COURSE: From Wishful to Written

You want to write a book and you've tried, but you find yourself in an endless cycle of starting and stopping. You know you have a story to tell and with strategy, structure and guidance you can get your book finally written. I created this course to help high achieving women ditch the overwhelm, get the idea out of their head and write their book. GET MORE INFO HERE.

Bianca Bellinger, Motherhood Transformation Coach

 Are you a working mom-to-be? Anxious about what to expect and how to balance being a full time professional and a full time mommy? Unsure of how to navigate it all? Then this is for you! A self-directed course that will empower working mom who are expecting/pregnant with strategies, case studies and resources to live your best life while pregnant and to release stress. Upon completion, every mom will be able to reduce stress immediately by applying simple and budget-friendly techniques. Never live another day feeling overwhelmed or that you can't have a healthy, happy and holistic pregnancy as well as birthing experience. GET MORE INFO HERE

Kim Bullock-Hennix, Lifestyle Abundance Coach

This 7-week course is for Entrepreneurial Ambitious Women or Elite Ambitious Women in Leadership roles that have faced obstacles, setbacks, temporary defeat, or a delay in their professional progress. If you are a woman who knows she should be a lot further in life, but you're mentally exhausted, paralyzed by fear of failure, ready to give up, and you have no idea  how to bounce back from this place of pain - then this 7 Week Course is for you! GET MORE INFO HERE.

afya e

Afya Evans, Personal Stylist, Image Consultant & Health Strategist

If you want to be the best, you need to look your best! And I am helping you do that with my new Dress Your Best Style & Image Bootcamp. This is a 21-Day Course for Curvy Career Women & Entrepreneurs who want to boost their confidence & expand their influence. I created this course to help professional women not simply "look nice" but to make an IMPACT. In this 21 days you will learn how to have potential clients, investors & decision-makers saying "YES" to you before they speak a word. GET MORE INFO HERE.

Aleida Lynn, Soul Prosperity Coach

One minute I was a pastor's wife with the ministry, new home and seemly perfect family. The next minute, I'm abandoned and served divorced papers. After experiencing the pain and heartbreak of divorce first-hand and intentionally seeking healing and wholeness I've created Whole & Divorced. This course biblically-based course walks women through the inner-healing process after divorce, helps them grow in self love and live out their life's purpose. GET MORE INFO HERE.