Cashing in like Kylie – 3 More Lessons in Personal Branding

Cashing in like Kylie – 3 More Lessons in Personal Branding

*Image is still from Kylie's Office Tour Video  

Ok folks - its time for another lesson in personal branding, and its coming from Billionaire #BossBabe Kylie Jenner. I peruse the internet daily...yes its my job, but even more than that, I like it. Its a millennial thing, I get it. So, as I was scrolling through TikTok - part of my nightly routine - I saw someone post a little snippet of Kylie Jenner going in to wake up her daughter Stormi. When she entered the room, she happened to casually sing a little ditty "rise and shine." Totally made up. Totally spontaneous. 

Well, as per usj...the internet was all over it. Memes popped up all over the place! People were doing remixes, they were sharing it on TikTok (how I found it), and Arianna Grande even shot Kylie a message asking if she could sample it. 

Kylie, being the business woman she is, said YES to ALL the things! Yes to the sampling, yes to the viral memes, and yes to owning the fact that a casual 3 word phrase is now a part of her personal brand. Oh! But I am not done. She quickly got her design team on it and now has Rise and Shine Hoodies on

Can we say #bossmoves? So, let's get to some tangibles we can learn from this.

Lesson 1: CEO's Recognize Opportunity

And this what a CEO does. They see opportunity for the business and the brand to expand, and they ride the wave. They cash in. They monetize that which is available to monetize RIGHT NOW!

Conversely, I have seen lots of celebrities in the same viral position who have NOT been quick to understand how virality and cashflow work.

In today's digital world, your ability to see the path to profit matters! Further, its not just seeing it, its monetizing it. So...for you reading this, take notes my friends! This is how its done. 

Lesson 2: CEOS's Take Action FAST!

This is a simple conversation of arbratge. Who knows what the true lifespan of the memes would be. Not the point, #TeamKylie is taking full advantage and controlling the narrative. And they did it FAST! SHE is now in control, not the internet.

Lesson 3: CEO's Have the Right People in Play

To be fair, who knows whos idea it was to monetize this whole sitch. If it wasn't Kylie herself, well she has some stellar people on her team - they know the brand and they have vision. Well done!

It could be time for you to stop sitting on the sidelines and start warming up to get in the game! Because time is ticking, and you're likely leaving lots of money on the table.

If we need to have a conversation to get you going in the right direction - you know how to find me! 

*photo taken from and linked back to