Epic FAIL!!!

This was an Epic FAIL!

Tried to take these pictures on the 41st floor during a Miami “cold front” – which basically means 75 degrees and windy – and well, here’s the result. Basically unusable collateral that I am still using lol 🤣

Sometimes you plan and plan, you strategize to perfection, you throw your heart and soul into and it just doesn’t work out.

We’ve all been there. Especially in business. Every launch won’t be a success.

Every program won’t sell out.

What do you do when that happens?

Who is helping you handle the hiccups?

Ps…it’s great to have supportive friends/family, we are thankful for them, but if you’re always leaning on people who have never been where you’re trying to go, their support is only gonna go so far, my friend.

So what are the other options?

Do you freak out?

Is your default fear and anxiety?

Do you drown your sorrows in a tub of ice cream?

Whatever it is, don’t judge yourself. You’re allowed to be human. But….what I will offer up to you is the idea that there is a different way!

You don’t have to handle life alone. You don’t have to handle your business alone. You deserve to have someone there for you in the same way you are there for others.

  • If you’re stuck, get a coach.
  • If you’re procrastinating, get a coach.
  • If you’re confused, get a coach.
  • If you’re overwhelmed, get a coach.
  • If you’re overthinking it, get a coach.
  • If you’re not making money in your business, omg please get a coach!
  • If youre starting at the beginning, get a coach.
  • If you’re elevating to a new level, get a coach.

I could go on.

PS. Many people call themselves coaches, most of them are not. They are consultants or strategists. Keep that in mind as you are looking for the right one.

Know which one you need, and find that person! Everything won’t always work out, but you can avoid the residue of failure…it’s just an unnecessary step in the process if you ask me.

Cheers to you and your success!

This was originally seen on this post: https://www.instagram.com/p/CHN7xsTDx6G/

Make Your Choice TODAY!

I had no IDEA I was doing this!

When I started making YouTube videos 10 years ago, I don't think I actually knew what could happen. I don't think I really knew where it would go. I just knew that in the moment it was what I wanted to do and it felt like the right step for me. And that's what life is all about! Its just a series of choices.

A decade later, here we are! But to think it all started with ONE decision to do things a little differently.

I didn't know anyone making YouTube videos back then. I didn't know any entrepreneurs. I didn't know anyone who was a "personal brand" - pretty sure that wasn't even a thing.
 
But what I did know is that I felt called to make a move and I just did it. Apprehensively. A little ignorantly. But also unapologetically.

I don't really know any other way to do it if I'm honest.

In college someone told me, if you want to have an amazing life, learn to listen to the voice of God and do exactly what He says.

Sitting on my bathroom floor, filming that first video, I had no idea then that i was building what I have now. But I was aware that I was honoring God by doing what He called me to do in the moment that He called me to do it. And when you can learn the art of that...your will live the most amazing life!

What are you called to do RIGHT NOW?

This was originally seen on this post: https://www.instagram.com/p/B_XXfQYjTur/

Cashing in like Kylie – 3 More Lessons in Personal Branding

Cashing in like Kylie – 3 More Lessons in Personal Branding

*Image is still from Kylie's Office Tour Video  

Ok folks - its time for another lesson in personal branding, and its coming from Billionaire #BossBabe Kylie Jenner. I peruse the internet daily...yes its my job, but even more than that, I like it. Its a millennial thing, I get it. So, as I was scrolling through TikTok - part of my nightly routine - I saw someone post a little snippet of Kylie Jenner going in to wake up her daughter Stormi. When she entered the room, she happened to casually sing a little ditty "rise and shine." Totally made up. Totally spontaneous. 

Well, as per usj...the internet was all over it. Memes popped up all over the place! People were doing remixes, they were sharing it on TikTok (how I found it), and Arianna Grande even shot Kylie a message asking if she could sample it. 

Kylie, being the business woman she is, said YES to ALL the things! Yes to the sampling, yes to the viral memes, and yes to owning the fact that a casual 3 word phrase is now a part of her personal brand. Oh! But I am not done. She quickly got her design team on it and now has Rise and Shine Hoodies on kyliejennershop.com

Can we say #bossmoves? So, let's get to some tangibles we can learn from this.

Lesson 1: CEO's Recognize Opportunity

And this what a CEO does. They see opportunity for the business and the brand to expand, and they ride the wave. They cash in. They monetize that which is available to monetize RIGHT NOW!

Conversely, I have seen lots of celebrities in the same viral position who have NOT been quick to understand how virality and cashflow work.

In today's digital world, your ability to see the path to profit matters! Further, its not just seeing it, its monetizing it. So...for you reading this, take notes my friends! This is how its done. 

Lesson 2: CEOS's Take Action FAST!

This is a simple conversation of arbratge. Who knows what the true lifespan of the memes would be. Not the point, #TeamKylie is taking full advantage and controlling the narrative. And they did it FAST! SHE is now in control, not the internet.

Lesson 3: CEO's Have the Right People in Play

To be fair, who knows whos idea it was to monetize this whole sitch. If it wasn't Kylie herself, well she has some stellar people on her team - they know the brand and they have vision. Well done!

It could be time for you to stop sitting on the sidelines and start warming up to get in the game! Because time is ticking, and you're likely leaving lots of money on the table.

If we need to have a conversation to get you going in the right direction - you know how to find me! 

*photo taken from and linked back to KylieJennerShop.com